Go online and findtwoadvertisements that promote a similar product in one of the following product categories:

• automobile
• snowmobile
• RV camper
• college degree
• vacation home

• Findoneadvertisement targeting families andoneadvertisement that does not target families. Describe the products being promoted and provide the brand name.
• Compare and contrast thetwoadvertisements for their approach to the cognitive decision-making process and how they are different due to the target approach.
• Include a statement about why the product would (or would not) benefit from a promotion with a family emphasis.

Part 2: Decision Making Process

• Select an individual product from the above advertisements.
• Provide a brief description of the product and how you would use it.
• Provide a statement explaining the decision category this product would fall under for your decision making (cognitive, habitual, or affective).
• For your decision process on this product (see Figure 9.2 in the course text), briefly describe each of the steps you would go through for the product you selected. (Use headings for each.)
• At which step might you be most influenced by a marketer for the selected product?

Part 3: Buying Situation

• Describe how each of the five antecedent states may alter the purchase decision on your selected product. (See Figure 10.1, page 355 of the text.)

Part 4: Shared Purchase

• Explain how the sharing economy differs from the traditional purchase process?
• Discuss if your chosen product could or could not be a consumer shared item and describe how consumers may access the product, explaining why there is more value to the consumer in the shared version than a purchased item.
• Conclude with your thoughts about some unethical or illegal activities that may occur with product sharing.

Answer rating: 100% (QA)

Part 1 Advertisement Comparison Find Advertisements Search online for advertisements in the specified product categories automobile snowmobile RV camp... View the full answer