Go to finance.yahoo.com to find information about Ford Motors $($F$),$ Prudential Financial $($PRU$),$ and Nike $($NKE$).$ Download the most recent income statement and balance sheet for each company.

a$.$ calculate the operating profit margins $($operating profit$/$sales$)$ and the asset turnover $($sales$/$assets$)$ for each firm.

Ford Operating Profit Margins

Ford Asset Turnover: $(/17,386\mathrm{.}1420$

PRU Operating Profit Margins

PRU Asset Turnover

NIKE Operating Profit Margin

Nike Asset Turnover

b$.$ calculate the return on assets directly $($ROA $=$ Operating profit$/$Total assets$(,$ and then confirm it by calculating ROA $=$ Operating margin X Asset turnover

Ford ROA

PRU ROA

NIKE ROA

c$.$ in what industries do these firms operate? Do the ratios make sense when you consider industry types?