Going back to Olipop, what challenge(s) will they face internationally if they decided to introduce an Integrated
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Going back to Olipop, what challenge(s) will they face internationally if they decided to introduce an Integrated Marketing Communications (IMC) initiative, and what would you recommend they do to overcome the challenge(s)?
Related Book For
Financial Accounting and Reporting a Global Perspective
ISBN: 978-1408076866
4th edition
Authors: Michel Lebas, Herve Stolowy, Yuan Ding
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