Watch the following video (don't worry, it's interesting and fun) then answer the next few questions. When
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Question:
Watch the following video (don't worry, it's interesting and fun) then answer the next few questions. When you are done, I will read your responses and give feedback. Please respond to my feedback and questions to get full credit.
Grafton FurnitureLinks to an external site: https://www.youtube.com/watch?v=e4_g18QcfAg
- What was the overall strategic vision at Grafton Furniture before Marcus Lemonis came on board?
Who was the target customer? Why didn't they branch out further? How were the margins?
- What was the strategic vision after Marcus came? (Hint: it was his growth strategy).
- What were three things keeping the company from growing to the next level? Why were these getting in the way?
- What was the deal Marcus made? How much does that make the company worth?
- On a scale of 1 to 5 with 5 being the highest, what would you give each of the following business principals? Tell me why you gave them that rating.
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Estaban Grafton--The Patriarch and founder - Steve Grafton--The owner
- Stevie Grafton--The owner's son
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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