Green marketing refers to the development and marketing of products designed to minimize negative effects on the physical environment or to improve the environment. This exercise is designed to help you see how the transition to a "green" product will require an adjustment to the product's marketing mix.

1. Choose a familiar product that currently is not environmentally friendly and brainstorm ways to make it more "green." Include your brainstorm ideas in your paper.

2. Once you have chosen one specific way to improve the product, revise the rest of the marketing mix for the product by adjusting the price, determining a new place (distribution), and developing more appropriate promotions.

3. Do you feel going green with your product opened up new marketing opportunities or placed unnecessary restrictions on marketing the product? Why or why not?

4. Did you feel the need to increase the price, and if so, is it ethical? Why?

5. Would it be possible to engage in greenwashing with this product? If so, is it a viable alternative? Why or why not?

Answer rating: 100% (QA)

Product Selection and Green Modifications Ill choose a nonenvironmentally friendly product like singleuse plastic water bottles To make it more green ... View the full answer