Greenbell Software Inc. conducted a study on its smartphone products in the market to determine which phone has the best! features in terms of three prominent attributes: operating system of the phone (A or B), RAM (512MB or 1GB), and the rear camera specifications (3MP, SMP, or 7MP). A sample of eight customers participated in the study and provided the following part-worths for each of the above attributes. 

	Operation Sytem			RAM		Camera
Consumers	A	B	512 MB	1 GB	3 MP	5 MP	7 MP
1	25	29	20	45	18	18	15
2	35	32	30	35	27	19	13
3	45	35	30	30	15	25	30
4	55	65	25	45	25	20	35
5	40	40	35	40	20	25	30
6	30	47	40	35	15	20	15
7	35	45	30	30	20	20	20
8	25	25	25	30	25	30	30

Assume the overall utility (sum of part-worths) of the current favorite Greenbell smartphone for customers 1 to 5 is 105 and customers 6 to 8 is 90. What new product design will maximize the share of choice for the eight consumers in the sample?

Answer rating: 100% (QA)

The new product design would have A as operating system 1GB ... View the full answer