Growing markets are attractive and usually offer easier options to acquire market share to all market actors.
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Question:
Growing markets are attractive and usually offer easier options to acquire market share to all market actors. For a market leader in a growing market, the main goal is mostly to:
a.
Selectively decrease investments to respond to trends such as overcapacity building up in the industry
b.
Attack market followers to prevent them from entering the market
c.
Pursue aggressive price policy and engage in price wars with followers
d.
Keep its market share
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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