Guerrilla marketing is a relatively new marketing strategy that relies on unconventional, often low-cost tactics to create awareness of and goodwill toward a brand, product, service, or even a company. Guerrilla promotion strategies often combine elements of wit, humor, and spectacle to capture people’s attention and engage them in the marketing act. Guerrilla marketing is memorable. And, like the renegade militias it was presumably named for, unexpected.

Provide an example of a brand that applies guerrilla marketing tactics.

Do these tactics appeal to you as a consumer? Please explain.

Answer rating: 100% (QA)

Example of a brand that applies guerrilla marketing tactics Red Bull is a brand that is known for it... View the full answer