Habib has just opened a small specialty bookstore. Business has been better than expected but he...

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Habib has just opened a small specialty bookstore. Business has been better than expected but he isn't sure he is providing the best shopping experience for his customers. To help with that concern, his partner has offered to come into the store for five hours every day for a week and record how shoppers are interacting with the merchandise. He will then present the results to Habib. What is this an example of? Habib has just opened a small specialty bookstore. Business has been better than expected but he isn't sure he is providing the best shopping experience for his customers. To help with that concern, his partner has offered to come into the store for five hours every day for a week and record how shoppers are interacting with the merchandise. He will then present the results to Habib. What is this an example of?

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The scenario can be seen as an example of customer experience CX research Customer experience resear... View the full answer