Hailey and Kate wanted to start a company that could deal with houses that had been made to stink due to roommates that had the unsavory habit of picking up roadkill on Hwy 407 and cooking it slowly in the kitchen. Their friend Raven insisted that this idea did not address a viable segment because some of the criteria for a targetable segment failed. Which one in particular? explain why?

Answer rating: 100% (QA)

Raven is correct in pointing out that the idea of dealing with houses that stink due to roommates co... View the full answer