Haldiram, an Indian food brand, used the diaspora strategy to brand itself in international markets. However, its presence is still majorly limited to the native Indian population settled there. But it now wants to grow further and at a faster pace and wants to explore a new strategy for expansion. Which strategy should it adopt, and how can it improve its brand presence?

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Haldirams exploration of a new strategy to expand its presence beyond the Indian diaspora into broader international markets can involve several strategic approaches Given the complexities and challen... View the full answer