HBS case Diageo: Innovating for Africa case

a)     What is Diageo's global strategy? What have they done well in Africa? 

b)    Discuss the environment Diageo faces in Africa including competitors, culture, pricing, distribution, etc.

c)     How is Diageo structured for global innovation, i.e. developing new products? Evaluate this structure, does it offer the flexibility Diageo needs? 

d)    Was Diageo's emphasis on Project Ramani warranted? 

e)    Diageo positions itself as primarily a premium brand. Evaluate the decision to develop less expensive beers for the African market rather than focus on its premium brands

f)      Looking forward, there are a many of issues Blazquez faces. What advice would you offer?

Answer rating: 100% (QA)

a Diageos Global Strategy Diageos global strategy revolves around being a leading premium drinks business with a diverse portfolio They focus on build... View the full answer