I need Help with Markstrat simulation, I read the manualbut I still cannot understand I would like to know to start themarketing Mix correctly. The values need to be changed in order tomaximize productivity and value. Justify your answerplease
 

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Brand MOVE was launched in the Sonites market before Period 0. MOVE will be based on R&D project POMOVE in Period 1. Production Enter here your production plan in Units for MOVE. 79,380 units of MOVE were sold during Period 0. There are 620 units of brand MOVE available in your inventory. 100,000 Units Price Specify the recommended retail price in $ at which you wish to sell brand MOVE. This is the list price for consumers. This price was 500 in Period 0. $ 500 $1000 $750 $500 $250 $0 MOVE Competitor price evolution MOVE ROLL ROLL 500 • Sales, Production and Inventory (thousands of units) -SOLO ➡TOPS Period 0 Units sold Production Inventory at end of period. Unit Margin Recommended Retail Price Average Retail Price Average Distribution Margin Average Selling Price Estimated Unit Transfer Cost Unit Margin 79 80 MOVE 500 486 186 300 142 158 Brand MOVE was launched in the Sonites market before Period 0. MOVE will be based on R&D project POMOVE in Period 1. Production Enter here your production plan in Units for MOVE. 79,380 units of MOVE were sold during Period 0. There are 620 units of brand MOVE available in your inventory. 100,000 Units Price Specify the recommended retail price in $ at which you wish to sell brand MOVE. This is the list price for consumers. This price was 500 in Period 0. $ 500 $1000 $750 $500 $250 $0 MOVE Competitor price evolution MOVE ROLL ROLL 500 • Sales, Production and Inventory (thousands of units) -SOLO ➡TOPS Period 0 Units sold Production Inventory at end of period. Unit Margin Recommended Retail Price Average Retail Price Average Distribution Margin Average Selling Price Estimated Unit Transfer Cost Unit Margin 79 80 MOVE 500 486 186 300 142 158

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