Henry the general manager of RUTANSA corporation is on a mission to streamline the recruiting process. Henry
Question:
Henry the general manager of RUTANSA corporation is on a mission to streamline the recruiting process. Henry knows that RUTANSA corporation should work more on its HR policies, and employee benefits, especially in the current tight labor market. Henry is meeting with the HR manager to discuss this trend and develop organizational strategies which lead to the promotion of organizational effectiveness. When Henry established RUTANSA corporation, he was focused on success, and HR policies were not a priority at that time. He spent his time designing stores, looking for market opportunities, and never thought about developing any HR policies. Days passed by and RUTANSA corporation grew rapidly, without having any HR policies, the company especially lacked policies which promote organizational effectiveness. RUTANSA store employees were getting frustrated since the company lacked clear compensation structure, also recruiting policies were non-existent. One day the HR manager passed by Henry and explained that they should act now and develop recruitment strategies and policies. Henry agreed with her, and they sat down and started thinking about what should be done. First, they discussed the recruitment process, which is currently done by using qualitative data. The recruitment process is a mess, it doesn’t have any clear criteria, and potential candidates are judged based on their qualitative characteristics. The HR manager explained that this could be a dangerous game, since some candidates could feel disadvantaged, thus they could seek litigation. The HR manager proposed using a recruitment strategy which focuses on “Employer Branding”, this strategy will enable the company to develop a unique brand in the market place, to attract potential candidates. The brand will advertise the objectivity in the recruitment process, fairness, and transparency. Henry thought this is a great idea, and he is eager to implement it. Moreover, RUTANSA corporation doesn’t measure its recruitment efficiency. The HR manager explained the importance of measuring recruitment efficiency. The key metric to use in this case is “Recruiting Yield Pyramid”. Henry knows nothing about the “Recruiting Yield Pyramid”, and he asked the HR manager for a detailed report, explaining the key features, and advantages of using the “Recruitment Yield Pyramid”. The HR manager, is convinced about the efficiency of the “Recruitment Yield Pyramid”. He said: “if we implement it correctly, this policy will promote out organizational efficiency, thus improving our bottom line, and enhancing profits”. Henry agreed to give it a try, but he needs more information, to make sure they are doing the right thing.
Finally, Henry suggested the use of bonuses, as a part of the compensation structure. The HR manager agreed with Henry and they decided to include it in the recruiting plan. Henry and the HR manager agreed that bonuses enhance profitability, and organizational effectiveness. Using bonuses as a compensation tool is far superior than using a flat salary. Currently the company doesn’t have a recruitment plan, but Henry and the HR manager agreed to draft one pretty soon and implement their ideas in the newly drafted plan.
Your task is:
1% explain what is meant by “Employer Branding”, and how this strategy could be used to promote organizational development which will lead to organizational effectiveness.
1% explain what is meant by “Recruiting Yield Pyramid”, and how this strategy could be used to promote organizational development which will lead to organizational effectiveness.
1% explain what is meant by “Bonuses”, and how this strategy could be used to promote organizational development which will lead to organizational effectiveness, increasing retention.
2% design a fully-fledged recruiting plan for RUTANSA corporation, be sure to make the plan clear and easy to follow, through standardization of its steps
Organizations Behavior, Structure, Processes
ISBN: 978-0078112669
14th Edition
Authors: Gibson, Ivancevich, Donnelly, Konopaske