Hofstede's 5 value systems how can you use each of them to help you market a product Individualism vs collectivism Power distance low to high Risk taking vs uncertainty avoidance Masculinity vs femininity Long term vs short term How is the US similar to other European countries Asia Latin America ...

answer Sure heres how each of Hofstedes cultural dimensions can be used to help market a product Individualism vs Collectivism In individualistic cult ...

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Understanding Cross Cultural Management

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Authors: Marie Joelle Browaeys, Roger Price

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Understanding Cross Cultural Management

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