How can a company successfully differentiate their product or service in a highly saturated market, and what
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How can a company successfully differentiate their product or service in a highly saturated market, and what are the most effective marketing strategies to communicate this unique value proposition to consumers?
Related Book For
Management Science The Art of Modeling with Spreadsheets
ISBN: 978-1118582695
4th edition
Authors: Stephen G. Powell, Kenneth R. Baker
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