How can companies like Strava stay ahead with mobile technology and wearable devices? 2-Claire started using Garmin
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How can companies like Strava stay ahead with mobile technology and wearable devices? 2-Claire started using Garmin but dropped this in favour of Strava. What should Strava do to ensure their premium subscribers continue using Strava? 3-What steps could Strava take to convert Garmin or Nike+ users, to switch to Strava?
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ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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