How can Marriott Bonvoy use "segmentation and positioning" to create brand loyalty in America? Specifically, focus on the hotel industry to answer the question.

There are four segments:

Business travelers

Family travelers

Weekend travelers

International travelers

For each segment explain 

1. How are they marketing themselves?

2. How are the positioning themselves against other hotels in the industry?

Answer rating: 100% (QA)

Business Travelers Marketing Approach Marriott Bonvoy can target business travelers by emphasizing features such as comfortable workspaces highspeed internet access business center facilities and meet... View the full answer