2. How can technology help to build long-term customer relationships?
3. What are the benefits of retaining customers?
4. Explain the four types of utility and provide and example of each.
5. Identify the major components of the marketing concept.
6. How did customer orientation evolve?
7. Identify and describe the major types of markets.
8. Describe the major approaches used in target market selection.
9. Identify and define the four elements of the marketing mix.
10. Describe the environmental forces that affect a firm's marketing decisions and activities.
11. Identify and describe the six steps of the marketing research process.

Answer rating: 100% (QA)

Thats quite a comprehensive set of questions Lets break them down one by one 1 How can technology help to build longterm customer relationships Technology enables businesses to gather and analyze cust... View the full answer