How could a company's green policies affect their reputation management and community-building strategies, both positively and negatively?

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How could a company's "green" policies affect their reputation management and community-building strategies, both positively and negatively?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Feb 12, 2024 10:20 AM

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How could a company's green policies affect their reputation management and community-building strategies, both positively and negatively?

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A companys green policies can significantly impact its reputation management and communitybuilding strategies in both positive and negative ways Posit... View the full answer

International Marketing And Export Management

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