How did GE function and perform well, when it was involved with many businesses that were unrelated?
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How did GE function and perform well, when it was involved with many businesses that were unrelated?
Why was what they did important to performance.
What are key takeaways other firms can apply in the future?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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