How did Ikea respond to the prevalence of low-cost copies of its products when it expanded into

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How did Ikea respond to the prevalence of low-cost copies of its products when it expanded into China?

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: Mar 27, 2024 08:39 PM

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How did Ikea respond to the prevalence of low-cost copies of its products when it expanded into

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When Ikea expanded into China it faced challenges from lowcost copies of its products which were bei... View the full answer

International Marketing And Export Management

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