How do cultural or global factors influence our brand perception, and how can we adapt our marketing

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How do cultural or global factors influence our brand perception, and how can we adapt our marketing strategies accordingly?

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Global Strategy

ISBN: 9780357512364

5th Edition

Authors: Mike W. Peng

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Posted Date: May 06, 2024 01:51 AM

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How do cultural or global factors influence our brand perception, and how can we adapt our marketing

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Cultural and global factors play a significant role in shaping brand perception as they influence consumers values beliefs preferences and behaviors Understanding these factors is crucial for developi... View the full answer

Global Strategy

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