How does brand awareness contribute to analyzing marketing performance? How should the marketing manager respond to shifts
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How does brand awareness contribute to analyzing marketing performance? How should the marketing manager respond to shifts and trends in the metric, if used on a marketing dashboard?
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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