How does customer value link to the core concept of needs? I do understand this question, however
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Question:
How does customer value link to the core concept of needs?
I do understand this question, however wanted a deeper analysis to it. This question is in relation to marketing.
here are some of my ideas
- businesses need to understand customer value to create value to their products (a fundamental aspect of marketing)
- customers must place value on a product/ service to feel the need to purchase it
- if a customer doesn't want it, there is no value on said product/ service
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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