How does Ford$’$s purpose provide a starting point for

its strategic marketing process?

$2$ What elements of the Ford SWOT analysis support

the conclusion that the new era of transportation will

be defined by electric, connected, and autonomous

vehicles?

$3$ How did early research and feedback lead Ford from

a new SUV to the Mustang Mach$-$E$?$

$4$ Do the initial results of the Mustang Mach$-$E suggest

that the planning process was successful? What marketing and promotional activities would you suggest

to support the introduction?

$5$ If you were a consultant to Ford Motor Company,

what product changes would you recommend to

increase future sales?