How does the level of involvement affect the type of consumer decision-making process that a person uses?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Posted Date: Jun 24, 2022 08:07 AM

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How does the level of involvement affect the type of consumer decision-making process that a person uses?

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The major determinant of the sort of decision making process used depends on the customers le... View the full answer

Foundations of Marketing

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