How does Toyota create its competitive advantage? Identify how Toyota adds value and its impact on consumers'
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How does Toyota create its competitive advantage? Identify how Toyota adds value and its impact on consumers' willingness to pay. What is unique about Toyota's value chain? Does Toyota have a dual competitive advantage?
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Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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