How has GE unified its various brands under one marketing umbrella (or brand).?

Based on the brand: Adidas running shoes. 

You need to answer to the following questions: 

Q1. Identify the Brand's media strategy differentiating between Paid, Own and Earned media 

Q2. Evaluate the brand's marketing communication in regards to IMC 

Q3. Identify positive and negative reputation issues that your brand may have. 

Q4. Identify what is the consumer insight in which brands' communication is based on 

Q5. Suggest a sponsorship or a brand ambassador that this brand engage with 

Note: This is an advertising and Branding course. We need to talk about the brand :Adidas Running Shoes.

Answer rating: 100% (QA)

Q1 Brands Media Strategy For Adidas running shoes the media strategy includes a mix of paid owned and earned media channels Paid MediaAdidas invests in paid advertising across various platforms such a... View the full answer