How has marketing communications changed, and what has caused the changes required in a successful integrated marketing

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How has marketing communications changed, and what has caused the changes required in a successful integrated marketing communications plan?

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Understanding Cross Cultural Management

ISBN: 9781292015897

3rd Edition

Authors: Marie Joelle Browaeys, Roger Price

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Posted Date: May 13, 2024 07:14 AM

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How has marketing communications changed, and what has caused the changes required in a successful integrated marketing

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1 Digital Transformation The proliferation of digital channels such as social media mobile devices email and online advertising has revolutionized how brands communicate with their target audience Dig... View the full answer

Understanding Cross Cultural Management

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