How has the advertising industry changed and what place does multiplatform advertising have in this new environment?
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Question:
How has the advertising industry changed and what place does multiplatform advertising have in this new environment?
Outline at least three purposes and four principles of advertising.
What is consumer behaviour?
Outline the factors influencing consumer behaviour.
What is an advertising platform?
What are the factors to consider when choosing an ad platform?
Research and outline the content requirements of Google Ads.
Identify 3 key legislations, regulations and codes of practice that impact advertising. Explain the impact of each.
Identify 3 ethical principles related to advertising.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: