How is a market structure identified? What type of market structure drives the pharmaceutical market?

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How is a market structure identified? What type of market structure drives the pharmaceutical market?

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Principles of Marketing

ISBN: 978-0132390026

12th edition

Authors: Philip Kotler, Gary Armstrong

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Posted Date: Apr 20, 2024 07:16 AM

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How is a market structure identified? What type of market structure drives the pharmaceutical market?

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Market structure refers to the characteristics and organization of a specific market including the number of firms the nature of competition and the d... View the full answer

Principles of Marketing

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