1. How is planning illustrated in this case story? How is strategic management illustrated in this case story?
2. The new CEO stated that the CEO's job is to give employees a point of view. Explain what you think he meant by this. Why is a "point of view" so important?
3. As the new CEO, why would you want to spend time?valuable time?gathering information? Is this similar to SWOT analysis? Discuss.
4. Communicating these new goals, strategies, and plans to employees is obviously important for guiding employee behaviors and actions. Whose responsibility is it to communicate these things? What do you think would be the best way to do this?

answer the questions using case study as reference only.

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What now? Hackett has to focus not only on the future of mobility solutions, but on operational excellence. Ford will be streamlining its core business...becoming more fit 'a term the CEO uses to describe efficiency. 69 Hackett is preparing to shake up the company's thinking on everything from its culture to its brands. Some of the specific strategies it's pursuing include: Chariot, a ride-sharing brand Ford started in northern California. It's a transport system with 6 to 10 riders who summon it by phone. Chariot's "path" is plotted by where the crowd wants/needs to go. 700 Looking at other forms of propulsion beyond gas, with zero emissions, and that are kind to the planet." 710 Committed $7 billion toward development of more trucks and SUVs. Committed some $5 billion toward cars that run on battery power. Investing $1 billion in startup Argo AI to develop autonomous driving technology.72 Looking to slash costs by modernizing and simplifying Ford's vehicle lineup, factories, and product-development process. Hired design firm IDEO to show Ford how to incorporate more "design thinking into corporate decisions and actions.73 Entered a strategic alliance with Indian automaker Mahindra & Mahindra to explore possible areas of collaboration.74 Looking closely at global markets to decide actions to take in the South American and European markets.75 As Ford executives and employees move forward in the new direction, CEO Hackett intends to be right there out front shaking things up and offering encouragement. As the Ford's family What now? Hackett has to focus not only on the future of mobility solutions, but on operational excellence. Ford will be streamlining its core business...becoming more fit 'a term the CEO uses to describe efficiency. 69 Hackett is preparing to shake up the company's thinking on everything from its culture to its brands. Some of the specific strategies it's pursuing include: Chariot, a ride-sharing brand Ford started in northern California. It's a transport system with 6 to 10 riders who summon it by phone. Chariot's "path" is plotted by where the crowd wants/needs to go. 700 Looking at other forms of propulsion beyond gas, with zero emissions, and that are kind to the planet." 710 Committed $7 billion toward development of more trucks and SUVs. Committed some $5 billion toward cars that run on battery power. Investing $1 billion in startup Argo AI to develop autonomous driving technology.72 Looking to slash costs by modernizing and simplifying Ford's vehicle lineup, factories, and product-development process. Hired design firm IDEO to show Ford how to incorporate more "design thinking into corporate decisions and actions.73 Entered a strategic alliance with Indian automaker Mahindra & Mahindra to explore possible areas of collaboration.74 Looking closely at global markets to decide actions to take in the South American and European markets.75 As Ford executives and employees move forward in the new direction, CEO Hackett intends to be right there out front shaking things up and offering encouragement. As the Ford's family