1. How is social commerce related to E-Commerce? In future, will e-commerce be able to exist without social applications?
2. How are reviews different from recommendations? Why are ratings an important cue to include with a review site?
3. Discuss the merits of reviews that are incentivized, do you still trust them, how do you decide? Which are more influential – reviews from customers or reviews from experts? Explain.
4. Of the tools/strategies of influence that can affect social commerce behaviour, are some more influential than others? Explain. How can marketers leverage some of these influence tools in social media marketing?
5. Briefly explain the six sources of influence prevalent in social commerce applications.

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1 Relationship between Social Commerce and ECommerce Connection Social commerce is a subset of ecommerce that involves using social media platforms for buying and selling goods or services It integrat... View the full answer