How might you segment the market in the following matrix? Total market size: $80 million DIY Pro
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How might you segment the market in the following matrix? Total market size: $80 million DIY Pro DFW Non-DFW 2. What are the market shares of JC within each segment? JC sales in 2004: $12 million DIY Pro DFW Non-DFW % of JC within each segment DIY Pro DFW Non-DFW .
Related Book For
Microeconomics
ISBN: 9781464146978
1st Edition
Authors: Austan Goolsbee, Steven Levitt, Chad Syverson
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