How should Marianne Barner respond to the invitation for IKEA to have a representative appear on the
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How should Marianne Barner respond to the invitation for IKEA to have a representative
appear on the upcoming broadcast of the German video program?
What actions should she take regarding the IKEA supply contract with Rangan Exports?
What long-term strategy would you suggest she take regarding IKEA's continued operation in India? Should the company stay or should it exit? (Be prepared to describe the impact of such a decision and how you would manage it.
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