How should VinFast launch its eSUVs in Canada? - Market Trends - Competitive Analysis - Who's the
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Question:
How should VinFast launch its eSUVs in Canada?
- Market Trends
- Competitive Analysis
- Who's the target customer?
- Product
- Price
- Promotion
Place You need to write a marketing research report based on the survey that you have carried out AND other research results (e.g., interview, focus group, secondary research...etc), covering the key questions as shown in lecture one's slide:
Research Question:
"How should VinFast launch its eSUVs in Canada?"
Related Book For
Research Methods For Business Students
ISBN: 9781292208787
8th Edition
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
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