How the personality and motivations of targeted consumers influence the brand identity and marketing strategies of a
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Question:
How the personality and motivations of targeted consumers influence the brand identity and marketing strategies of a company or product. Choose a company or product and discuss its marketing and branding using insights from this weeks readings. In your paper, ensure to address the following:
What personality traits does the target market or market segmentations have?
How have these been integrated into the campaign?
What are the consumer motivations driving this marketing strategy? Be specific with your examples and use insights from your reading.
500 words with 4 peer-reviewed articles. The references are not included in the 500-word count.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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