How to respond to the following? Amazon is a perfect example of a 3PL solution. Fulfillment by Amazon (FBA) is Amazon's 3PL service, providing sellers storage, packaging, and shipping assistance. Fourth Party Logistics (4PL) providers are strategic orchestrators for the entire supply chain. UPS Supply Chain Solutions is one of the leading 4PL companies offering a full-service portfolio of services, including global supply chain design and planning, logistics and distribution, customs brokerage, and international trade services. The most common outsourced services are domestic transport, warehousing, international transportation, freight forwarding, and customs brokerage. These services are repetitive and can be seen as more operational and transactional. Less frequently outsourced items are fleet management, customer service, inventory, order management, and fulfillment. By outsourcing these items, a company surrenders significant control and customer interaction. This can be seen on Amazon, where purchases made involving lesser-known brands result in the arrival of a package being referred to as an Amazon purchase and not a BSTOEM iPhone charger or MZOO sleep mask.

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