How would you design a sophisticated customer segmentation model, leveraging advanced data analytics and psychographic profiling, to
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How would you design a sophisticated customer segmentation model, leveraging advanced data analytics and psychographic profiling, to tailor personalized marketing communications and product offerings that resonate with the nuanced preferences and behavior patterns of distinct consumer cohorts ?
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Analytics Data Science And Artificial Intelligence Systems For Decision Support
ISBN: 9781292341552
11th Global Edition
Authors: Ramesh Sharda, Dursun Delen, Efraim Turban
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