How you can use strategic alliances to respond to external trends and support diversification and economies of
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How you can use strategic alliances to respond to external trends and support diversification and economies of scale in the healthcare industry for a patient access center ( call center )?
As a manager, what are some of the challenges that you must overcome in making strategic alliances successful? What are some strategic alliances with which you are familiar? Were they successful or not? Explain your answers, including facts based on your research and analysis.
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Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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