Is Coke potentially making its dumbest move since New Coke? Read this article and answer these...
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Is Coke potentially making its dumbest move since New Coke? Read this article and answer these questions: 1. What led Coke to make this packaging/branding move? 2. What role does it appear the customer played in the process? (Hint: This may be a trick question!) 3. As a marketer, what do you think of this move? 4. As a consumer? 5. Share any additional thoughts you like. https://qz.com/665565/coca-cola-may-have-just-hit-on-its-worst-marketing-idea-since-new-coke/ please read this article and answers the following questions please Is Coke potentially making its dumbest move since New Coke? Read this article and answer these questions: 1. What led Coke to make this packaging/branding move? 2. What role does it appear the customer played in the process? (Hint: This may be a trick question!) 3. As a marketer, what do you think of this move? 4. As a consumer? 5. Share any additional thoughts you like. https://qz.com/665565/coca-cola-may-have-just-hit-on-its-worst-marketing-idea-since-new-coke/ please read this article and answers the following questions please
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1 Coke decided to change its packaging branding because the new brandingpackaging it will make easie... View the full answer
Related Book For
Accounting Information Systems The Processes and Controls
ISBN: 978-1118162309
2nd edition
Authors: Leslie Turner, Andrea Weickgenannt
Posted Date:
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