Read the CIO article on the Big,Bad Burger, how did BI influence the strategy and tactical choices

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Read the CIO article on the Big,Bad Burger, how did BI influence the strategy and tactical choices of CKE?

https://www.cio.com/article/2439016/the-brain-behind-the-big--bad-burger-and-other-tales-of-business-intelligence.html

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Essentials of strategic management

ISBN: 978-1111525194

3rd Edition

Authors: Charles w. l. hill, Gareth r. Jones

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Posted Date: Nov 14, 2019 03:38 AM

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Read the CIO article on the Big,Bad Burger, how did BI influence the strategy and tactical choices

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It was during November 15 2004 when Jeff Chasney the CIO and Executive Vice President of CKE restaurants decided to launch the Monster Thickburger at ... View the full answer

Essentials of strategic management

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