https://www.nist.gov/baldrige/award-recipients

STRATEGIC PLANNING (International Expansion)

• Provide background information about MidwayUSA, including the industry sector in which the company operates, products, and target market.
• Identify and present "a" viable opportunity for MidwayUSA to expand into an international market
• Explain what strategic planning is and why it is important to a company. Give a practical example and synthesize strategic management theories, principles, and concepts.
• Provide reasoning why MidwayUSA should enter the chosen international market, using strategic management theories, principles, and concepts.
• Conduct a search on the chosen international market. Explain the complexity of entering the chosen international market using the diamond of national competitive advantage
• Identify and explain which of the three main approaches to international strategy is most appropriate for MidwayUSA to employ as it expands into the chosen new market.
• Explain the cross-border strategic moves MidwayUSA faces by expanding into the international market.
• Explain the value of expanding into the chosen international market from the perspective of diversification strategy.
• Explain whether it is best for MidwayUSA to acquire an existing business, engage in corporate venturing, or establish a joint venture to enter the chosen international market.
• Develop and present SMART goals that can drive MidwayUSA to successfully enter the chosen international market.
• Explain if MidwayUSA should diversify into a related, unrelated, or related-unrelated business. Explain the strategic thought process behind this decision.
• Provide three recommendations on how the diversification strategy can be profitable for MidwayUSA.