1. What are the advantages to Southwest of its proactive approach to passenger problems? n n 2....
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1. What are the advantages to Southwest of its proactive approach to passenger problems? n
n
2. How might Fred Taylor use the four-part plan suggested in this chapter to compose his apology letters to passengers?n
n
3. Contrast the strategies Taylor would develop to deliver bad news to Southwest’s employees and to its passengers?
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ISBN: 978-0136119463
13th Edition
Authors: Lawrence J. Gitman, Chad J. Zutter
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