https://youtu.be/bCnCyl1IHVc

https://nv.instructuremedia.com/fetch/QkFoYkIxc0hhUVNTYW5jQ01Hd3JCemV3MTJJPS0tMzZjZTg3ODhkMWJkMTBlMWRmNWFhMDNmN2E1MTE1OWEwNDM5ZTVkNg.mp4

Once you have viewed the video(s) and read the assigned text materials, assume that you have been hired to consult with Pizza Hut and Coca-Colaregarding their approach to managing integrated marketing communication and their direct marketing efforts. Eachentityis concerned that their use of web-related marketing toolsmay not be adequately understood within the marketplace, that they may be losing business as a result, and they are seeking your assistance. You should address the following questions in your evaluation:

1. What kinds of websites are the Pizza Hut and Coke sites?
2. Which of the seven web design elements do Pizza Hut and Coke use effectively, and which could be improved?
3. Compare and contrast the different forms of online advertising that each company uses. What factors should each company consider in deciding among these different forms?
4. Evaluate the overall effectiveness of their web presence and online marketing efforts?