I have a high end luxury furniture company based in the US contemplating global expansion. I originally
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I have a high end luxury furniture company based in the US contemplating global expansion. I originally chose Dubai as my location to globally expand. While I still think globalization is a good move for the company, I may need to re-assess my strategy. Answer the following questions with references.
- Is globalization a good move for the company?
- What is your rationale behind this decision? Synthesize analysis conducted in previous units, including strategic considerations, cultural considerations, competitive analysis and balanced scorecard.
- What geographic location should be a target for global expansion?
- What background information can you provide to support this decision?
- How will this decision support the overall goal of growth and expansion?
Related Book For
Financial Accounting and Reporting a Global Perspective
ISBN: 978-1408076866
4th edition
Authors: Michel Lebas, Herve Stolowy, Yuan Ding
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