A mobile app for meal planning and grocery shopping. This app will solve the problem of people
Question:
A mobile app for meal planning and grocery shopping. This app will solve the problem of people struggling to plan their meals and shop for groceries efficiently. It will help users save time and money by providing personalized meal plans and grocery lists based on their dietary preferences, budget, and schedule.
The app solves the problem of inefficient meal planning and grocery shopping by providing personalized meal plans and grocery lists based on the user's dietary preferences, budget, and schedule. This eliminates the need for users to spend time researching recipes and creating a shopping list, which can be time-consuming and often results in wasted food and money.
The primary target customers for this app are busy professionals and families who value healthy eating and want to save time and money on meal planning and grocery shopping. The app is also targeted towards health-conscious individuals who follow specific diets such as keto, vegetarian, or gluten-free.
The target customers are health-conscious and value convenience and time-saving solutions. They are likely to be tech-savvy and comfortable using mobile apps to simplify their lives. They also have disposable income and are willing to pay for premium features that provide additional value.
For this project, I will focus on the zip code 10001 in New York City. This is a densely populated area with a high concentration of busy professionals who are likely to be early adopters of technology and interested in healthy eating.
Product: The app will provide personalized meal plans and grocery lists based on the user's dietary preferences, budget, and schedule. It will also include features such as recipe suggestions, nutritional information, and integration with grocery delivery.
Place: The app will be available for download on the Apple App Store and Google Play Store. It will also be promoted through social media and targeted advertising.
Promotion: The app will be promoted through social media and targeted advertising. It will also offer a referral program and partner with influencers in the health and wellness industry.
Price: The app will have a freemium model, with basic features available for free and premium features available for a monthly or yearly subscription.
People: The team behind the app will consist of experienced software developers, nutritionists, and marketing professionals.
Yes, I found adequate data to inform my annotated bibliography. I was able to find multiple sources related to meal planning and grocery shopping habits, as well as data on mobile app usage and health and wellness trends.
This app is innovative because it provides a personalized solution for meal planning and grocery shopping, taking into account the user's dietary preferences, budget, and schedule. It also integrates with grocery delivery services, making it even more convenient for users. Additionally, the app offers features such as recipe suggestions and nutritional information, making it a comprehensive tool for healthy eating.
Bibliography Sources that support my marketing subject:
• https://www.simplyrecipes.com/best-meal-planning-apps-5181526
This article is written by Sarah Fritsche (2023, March 16), a culinary degree and over 15 years’ experience as a food critic for the San Francisco Chronicle and other clients. From shopping list development to prepaid meals including nutrition values a planning application are great asset.
• https://www.prnewswire.com/news-releases/u-s-consumers-continue-to-embrace-a-mix-of-online-and-in-store-grocery-shopping-habits-new-acosta-report-shows-301619550.html
Acosta (2022, Sept 07) is a sales and marketing services leader, states that Amazon’s business theory and Key Performance Indicators (KPIs) recommends a food planning apps can work in conjunction together.
•https://www.researchgate.net/publication/342834830_How_digital_technology_is_transforming_the_food_retail_landscape
Vivica I. Kraak (2020, July), author, attended Virginia Polytechnic Institute and State University (Virginia Tech), Blacksburg, VA. This article studies digital technology trends that are impelling the current and future business practices of the food retail landscape, including transnational grocery stores and chain restaurants. It describes trends in online food sales and meal delivery, and presents ethical concerns related to the use of digital technology in the food retail sector.
• https://www.healthline.com/nutrition/best-meal-planning-apps#our-picks
Healthline a media company that assists people in finding the best path forward, Ansley Hill (2022, June 23),RD,LD, is the recipient of the 2019 Recognized Dietitian award from the Oregon Academy of Nutrition and Dietetics. Ansley enjoys translating complex nutrition topics into practical, actionable tips for her clients to make healthier lifestyle choices.
• https://www.touchbistro.com/blog/the-top-six-food-delivery-and-takeout-apps-in-nyc/
TouchBistro (2022, Sept), an all-in-one POS and restaurant management system that makes running a restaurant easier, creating a customized, all-in-one solution tailored for your restaurant’s needs.
Questions:
-Research concept before finalize choice; be sure find adequate data to inform a marketing plan. Look for data about customers, markets, competitors, and distribution channels.
-Write an annotated bibliography with at least ten references to support your choice. Add the annotated bibliography to the end of paper.
Address the following questions in detail:
What problem/need does the product/service solve or address? Who is the customer, in demographic terms? Be specific.
What is the customer's psychographic? Be specific. Where is the customer located -- what is the geography? Pick a place, be very specific, by zip code so can easily pull data. Do not select wide geography. Drilling down into a zip code or even a neighborhood within that zip code is preferable. Describe the 5 Ps (product, place, promotion, price, people) at a high level. This will further develop the marketing mix later in the term, but need a sense of how this will look before proceed.
Find adequate data to inform annotated bibliography? If not, rethink your topic. Must have at least ten examples of factual data that prove topic is viable for market planning in annotated bibliography.
How is service innovative? What does it do that makes it innovative? Note: product or service must be an innovation or a major improvement of something already existing.
A Concise Introduction to Logic
ISBN: 978-1305958098
13th edition
Authors: Patrick J. Hurley, Lori Watson