I have created a satisfaction chart for the importance of fast fashion brand Forever 21 according to 200 reviews from its website. The chart is divided into four areas, each quadrant represents:

Right-Bottom:  important but low satisfaction (include: sweater, color_problem)

Left-Bottom: less important & low satisfaction (include:  size_problem, stock_problem, delivery, shirt)

Right-Top: important & high importantce (include: jacket)

Left-Top: relatively high satisfaction (include: discount, short, shoes, positive_brand_contrast)

 

Based on the importance-Satisfaction plot, make recommendations for the company, do not use Chat GPT or any other ai. (a)  what are the primary customer problems?  What does the company need to improve with high and low priority? b)To address the identified customer problems, suggest new product or service ideas. New Product Idea Generation from Importance-Satisfaction Plot

 

Transcribed Image Text:

satisfaction 0.8 0.6 0.4 0.2 0.0 0.00 ositive_brand_contrast discount shorts delivery 0.05 shirt shoes stock_problem sze_problem 0.10 jacket lor_problem 0.15 importance (frequency) 0.20 weater 0.25 satisfaction 0.8 0.6 0.4 0.2 0.0 0.00 ositive_brand_contrast discount shorts delivery 0.05 shirt shoes stock_problem sze_problem 0.10 jacket lor_problem 0.15 importance (frequency) 0.20 weater 0.25

Answer rating: 100% (QA)

Based on the importancesatisfaction plot provided the primary customer problems for Forever 21 can be identified as follows Primary Customer Problems ... View the full answer