You are a finance consultant who specializes in planning, analytics, and management accounting for startups and growing
Question:
You are a finance consultant who specializes in planning, analytics, and management accounting for startups and growing businesses. A new company, Sweet & Sour Pvt. Ltd., approaches you to prepare a three-statement, five-year financial projection for their startup.
Using the following facts, please draw up financials (P&L, Balance sheet, Cash flow statement) in Excel, showing detailed working sheets to support your underlying calculations and documenting your assumptions in detail.
Sweet & Sour Pvt. Ltd. is a startup that has been set up to manufacture jams and pickles.
It has been three months since the company was set up (incorporation date 1 April 2019) with 2 founders holding shares as below —
The par value of shares 10 each
- Founder A — Gourmet chef — 100000 shares
- Founder B — Marketing expert & previously CEO of a hotel chain — 50000 shares
The company has projected domestic sales as below (in number of jars)—
Estimated selling price at launch | 2019 | 2020 | 2021 | 2022 | 2023 | |
Jaml | 200 per jar | 10000 | 15000 | 20000 | 80000 | 200000 |
Jam2 | *200 per jar | 10000 | 15000 | 20000 | 25000 | 60000 |
Jam3 | 500 per jar | 5000 | 15000 | 20000 | 25000 | 60000 |
Picklel | 200 per jar | 10000 | 15000 | 20000 | 80000 | 200000 |
Pickle2 | 500 per jar | 10000 | 15000 | 20000 | 25000 | 60000 |
Estimated selling price at launch (US$) | 2019 | 2020 | 2021 | 2022 | 2023 | |
Jaml | $5 per jar | 1000 | 1500 | 2000 | 8000 | 20000 |
Pickle3 | 900 per jar | 1000 | 1000 | 2000 | 4000 | 10000 |
In addition, they project export sales as below (in number of jars)—
Jam2 | $ 5 per jar | 1000 | 1500 | 2000 | 2500 | 6000 |
Jam3 | $ 10 per jar | 500 | 1500 | 2000 | 2500 | 6000 |
Picklel | $ 5 per jar | 2000 | 8000 | 20000 | ||
Pickle2 | $ 10 per jar | 2000 | 5000 | 10000 | ||
Pickle3 | $ 15 per jar | 2000 | 4000 | 10000 |
The cost of production of each jar is as below —
- Jams — Total RM cost 25% of selling price, labour & direct costs 10%
- Pickles - Total RM cost 20% of selling price, labour & direct costs 10%
Packaging & delivery costs —
- Domestic sales — 5% of selling price
- Export sales — 7% of selling price
Common costs -
- Factory costs 20% of total company revenue
- General overheads 15% of total revenue
Value of total fixed assets —
- Plant & machinery -R 500000 Office equipment — 80000
- Furniture & fixtures — 40000
The factory is leased at 60000 rent per month.
Additional Notes:
- The business would like to track the profitability of Jams as a segment separately from the pickles division.
- For 2019-20 & 2020-21, provide monthly P&L and cash flow, and annual columns starting year 3
- Use the indicative format in the Excel workbook provided
- Break up the cost components shown on the P&L into logical sub-categories such as Factory costs, Power & Water, Rent, Professional Fees, Management Costs, IT & Communications, Support & Admin, Other overheads, Finance costs, Depreciation, etc (Stated categories are indicative only; use your understanding of business dynamics and the industry to split costs into these categories).
State logical assumptions for the basis assumed for these costs.